Keyword research is a crucial element of modern SEO. Good-quality keywords are one of the most efficient ways to attract consistent, quality traffic to your site. From search volume to its difficulty, you get all the data in one single click using these tools. There are hundreds of tools for keyword research, and they range from basic to highly advanced. Some of them have free and paid versions as well. We’ve compiled a list of 19 of the best keyword research tools to help you find the right keywords for your site in 2023.
15 Google Keyword Research Tools in 2023
- Moz Keyword Explorer
- Keywords Everywhere
- Ahrefs Keywords Explorer
- Google Keyword Planner
- Keyword Surfer
- Long Tail Pro
- Keyword Tool
- SEO PowerSuite
SEMrush is a complete SEO tool suite to carry out keyword research and improve your SEO rankings. It not only generates a list of keywords, but it also recommends five to ten additional, extremely targeted keywords that your competitors are already employing. It makes it simple to go into the intricacies, such as SERP characteristics and comprehensive analysis of current results and exposes a ton of keyword data. In addition, Semrush offers a broad range of keyword research tools, too, from standard traffic and search volume data to content-driven keyword research and competitive keyword gap analysis. What’s more? SEMRush also integrates with the All in One SEO plugin to help you find additional related keywords right from WordPress.
SEMrush generally offers four payment tiers. These include the Pro, Guru, Business, and Enterprise plans. The Pro plan is for sites and freelancers with a tight budget and has a monthly starting price of $99.95. The Business Plan is ideal for eCommerce stores and agencies. It starts at $374.95 per month and one full-year advancement payment may be made. For individuals whose content strategies are vast, the Enterprise Plan is appropriate. Small to midsize organizations can use the Guru Plan which has a monthly starting price of $191.62. In addition, SEMrush provides a generous 30-day free trial of the service; but, in order to access the trial, you must provide your credit card information.
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Moz’s Keyword Explorer has all the features you’d expect from the very best keyword research tools, plus two very unique data points. Organic CTR and Priority scores are used to help you select the best terms for your project. Moz is Easy-to-use, has out-of-the-box recommendations, and uniquely high-quality targeting.
Moz’s Keyword Explorer tool lets you see a keyword’s monthly volume, difficulty, and organic clickthrough rate (CTR). Scrolling down on the dashboard lets you see an analysis of current results ranking for it and suggestions for similar keywords. Moz includes a “Priority” score that simplifies keyword research by giving you the bottom line on whether a keyword is worth chasing for you
The Keyword Explorer is not a standalone researching tool, you will need to pay for the full Moz SEO suite. You can get the keyword research features with the Moz Pro plan, which starts at $79 per month if paid annually or $99 if paid month-to-month. Also, you can Sign up for a free Moz account and get ten free queries per month as Moz offers a one-month trial period.
AnswerThePublic is a great tool if you’re just getting started with keyword research. Just type in your keywords and see your keywords pop up in a nice visual format. AnswerThePublic helps you find long-tail keywords related to a topic by creating word clouds that visually group related queries. Clicking on any search term will direct you to the live search results for that term on Google.
The company’s paid plans start at $99 per month and include unlimited searches, data comparisons over time, or Search Listening Alerts (tracking a keyword over time). It also has a free trial version. However, the amount of free searches you may conduct on this free trial version is restricted.
Ubersuggest is a free tool that offers search volume data, keyword suggestions, an idea of how difficult your keyword will be to rank for (keyword difficulty), and more. It also shows content related to your keyword, listing estimated monthly visits, backlinks, and the number of shares on Facebook and Pinterest. In addition, UberSuggest also comes with a Chrome extension that can help you improve your workflow.
Using Ubersuggest is very simple. Enter a keyword or domain address in the search bar, select language/region, and hit the search button. You can easily discover keywords that other freeware like Google keyword planner can miss. It has a lot more features, but they are included in its premium plan. You’ll have to upgrade to Ubersuggest’s premium plan to unlock its full potential.
Ubseruggest has a monthly plan and a lifetime subscription. No in-between.
- Individual Plan – $12/month and $120/lifetime
- Business plan – $20/month and $200/lifetime
- Enterprise/Agency plan – $40/month and $400/lifetime
Keywords Everywhere is one of the keyword research tools for bloggers and affiliate marketers. It is a paid keyword research tool that displays keyword data on top of 10 websites. That way, you don’t need to copy and paste keywords into the Google Keyword Planner. The data shows up in your Chrome browser. What’s cool about this feature is that you can find keywords that your target customer searches for when they’re not searching for what you sell. Keywords Everywhere is a browser add-on, available for either Chrome or Firefox. Wherever you land on the web (if you are a paid user) Keywords Everywhere will allow you to investigate the keywords on the page. Some of the most basic – and yet still helpful – aspects of it are free to use.
Unlike many other tools, Keywords Everywhere does not require a subscription to use. Instead, you pay for credits – one credit equals one keyword. Credits are billed on a per-user basis, although some settings can be disabled to reduce the number of credits used. The tool also informs you how many credits you have left, so you can stay within your budget. You can make use of the basic functionality for basic SERP searches for free!
Ahrefs is one of the best keyword research tools available for content creators today. The platform provides a broad keyword report to the user and relies on clickstream data to provide unique click metrics. Ahrefs is a great tool for generating ideas for Google, Bing, Amazon, YouTube, and a few other search engines. It allows you to see the keywords that your competitors are ranking for (but that you’re not), so you can create new content pieces targeting those keywords. It also offers the ability to see new keywords and keyword movements in search queries.
Ahrefs offers four different price tiers. If you choose an annual payment plan, the starting rates for independent contractors, internet marketers, mid-sized businesses, and larger brands are mere $83 per month.
On their Lite and Standard membership options, there is a trial offer available for $7 for seven days.
Google Keyword Planner is one of the best tools for PPC keyword research. The data comes directly from Google and the results integrate well with AdSense monetization. It’s completely free, so you never have to worry about running into limits or expensive upgrades. Google Keyword Planner includes two main features: one for exploratory keyword research and discovery and another for more in-depth research on search volume and forecasting.
Google Keyword Planner is completely free.
Also asked is a freemium “People also ask” keyword research tool, where you could get free research every day, or you could pay to buy credits for more research. Using this tool, you can discover a ton of people who also ask questions that are related to your main keyword. These questions could be further used to create a new post/page for your business or you can use this as FAQ to improve your content.
A free account allows you to perform 10 searches every month. The paid plans start at $15 per month and give you 100 searches.
Google Chrome extension KeywordSurfer allows you to do keyword research without leaving the search engine results page. You can generate an article outline using the Free AI Article Outline Generator. If you opt for the full Surfer SEO app, you can access the full Content Editor with suggestions on how many headings, paragraphs, and images to include.
Keyword Surfer is a free Chrome extension and freebie, but the full Surfer SEO suite has paid plans starting at $49/month for the full content editor (with 10 articles per month). The premium plan includes access to the full search engine, SERP analyzer, and other SEO features.
10. KW Finder
KWFinder is a tool designed by Mangools – known for delivering the best keyword research and analysis tools across categories. . Finding keywords with low SEO difficulty is simple thanks to the KWFinder platform, which also offers a ton of other helpful tools.
KWFinder helps you get the Keyword that will help you drive highly targeted traffic. Despite being a newcomer to the industry, they are one of the SEO tool firms with the quickest growth rates. You may identify long-tail keywords associated with problem-solving rapidly by using the Questions-based Keyword Research tool.
There are 3 plans to choose from with a 40% discount on annual subscriptions:
- Basic plan – $49/month and $358.80/year (Beginners and small teams)
- Premium plan – $69/month and $478.80/year (Small/Medium-sized business)
- Agency plan – $129/month and $958.80/year (Large scale agencies)
QuestionDB is among the leanest keyword research tools available. It scrapes the web to find common questions people are asking related to keyword research, enabling you to see how, why, and where people are talking about the topic
QuestionDB pulls in topics from sites like Reddit, Quora, and Stack Exchange. You can brainstorm content topics, see how people are talking about a topic outside the Google search bar, and get context on how you should talk about the topic.
Free users can view the first 50 results for up to 50 searches per month, while the Pro plan has complete results for all 500 searches for $15 per month.
Jaaxy is a straightforward (yet powerful)keyword research tool that gives you a list of related and suggested keywords, along with basic stats on each. It also helps you find affiliate programs to join and feature on your site. Jaaxy also shows you the listed commission and Alexa Rank for each program and associated product website.
The first 30 searches are free (with 20 results each) on the limited Starter trial; paid plans start at $49 per month.
The Serpstat is one of the most powerful keyword tools around. It gives you information about search volume, competition, CPC, and keyword difficulty score. The Keyword trends section helps you to understand how the keyword search trend has been. This type of data is very useful when you need to evaluate if you can rank a site for a specific keyword.
Long Tail Pro keyword tool generates an overview of data about your keyword, with a particular focus on how you rank against your competitors on the first page of Google. LongTailPro shows you the average Keyword Competition column, this gives you an idea about whether you should target a specific keyword or not. If the “avg KC” is between 1-10, go all guns blazing for it as it has the least competition. 30 to 40 implies moderate competition. If the score is between 70-100, don’t even think of pursuing the niche.
LTP lets you choose from three different plans and if you pay annually, you get additional 4 months free.
- Starter plan – $37/month and $297/year
- Pro plan – $67/month and $537/year
- Agency plan – $147/month and $1177/year